Comedy Wealth Games 2010

Comedy Wealth Games 2010 - Part 3

The CWG 2010 seems to be back on track. But I was too busy with work and missed the window when 'fun' things were happening. It was a loss for the cartoonists but good for the nation. Chak De! India! Anyways, I will publish here whatever I had in my mind...

Tight Rope Walk

Snakes and other problems plague the CWG Delhi 2010

"Organiser, there is a snake in my bed"

"Well, you always say our country is full of snake charmers! You can find one quickly!"

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A Date - Part 1

“Good Morning. How is everything? Did you manage to have an early breakfast date with yourself?” I was on the bed in a hotel room in Jakarta when that SMS woke me up. I only managed to get a very few hours of sleep that night. Even in that, my mind went churning non-stop on some meaningless, unconnected things. I was literally aware of all that turmoil in the half sleep, twisting and tossing through it. Back to the SMS. All the SMS I get usually are with a single consistent purpose - my colleagues trying to find my whereabouts. Note - none of them is a hot babe. (This is altogether a different topic - how come no hot chick in this whole damn world manages to become an IT architect!!) Oh, for a change, I do occasionally get some irritating marketing campaigns. So, it is not a wonder that this message sprang me awake like a Maasai Warrior. (Maasai are an African tribe famous for their ability to rise from the deepest sleep to a state of total combat readiness in a matter of seconds)...

Birthdays and Facebook

I read about a guy who had 400+ friends in Facebook. One day he woke up as a curious little wanker and wondered if he is really that sociable. So he organized a party and sent invitations to all his contacts over Facebook. 50% confirmed and another 20% were tentative. He was delighted - that’s one hell of a response, actually. The real day came. Our man waited at the venue, which happened to be a popular joint, but no single soul turned up. An hour later, one woman came but she also left in the next 30 minutes. He had 400 friends and yet he ended up drinking alone that night. So the question to ponder is how close are our virtual worlds to the reality? . But my case was quite not as somber. Yesterday was my birthday. Facebook reminded of it to a whole lot of my gang. Some of them have never wished me in decades and some are new. How exciting! So here is my big thanks to all my dear friends for the wishes over calls, sms and facebook. You made me feel special. Special thanks to cutie p...

Sift Audience Data Query Language (DQL) – 1

I had been thinking long and hard on enhancing the Audience Management capability in Sift. Everybody seems to have it - from the mighty big players to the obscure ones. In such a crowded space, it is of prime importance to have a very clear and a striking "unique selling proposition" before you boast that you have this capability too. Basically, the tool shall solve a problem that was very challenging previously, in a cost effective way that was not thought of commonly. Now, Sift is a real time analytics engine. So obviously, the profiles it builds about individual entities are accurate - up to the second. That gets a lot of brownies to start with. And as Sift would limitlessly process data, the data points it can compute for a single entity would also be much wider in range. This is great too. But, 1. What if I add "relationships between the entities" into this mix? For example, retrieving " all customers who just visited a particular online storefront...

Thats-so-Raja !

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